Castby WAYVZ
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MENA & Africa Direct operator connections

Turn conversations into revenue.

Follow every send from message to conversion and measure the lift against a holdout. Built for MENA & Africa, delivered globally.

Request a pilot

Start with a scoped pilot. We set the goal and how it is measured with you.

Live system status · Direct operator connections where we hold them · Click-to-payout revenue attribution · Carrier billing, early access
Watch the 80-second film Take the 2-minute tour
Built on WAYVZ telecom infrastructure · Direct operator connections where we hold them · Arabic and RTL support in pages and voice

You send messages.

You get delivery reports.

But you still don’t know what made money.

The film

Watch the whole loop in 80 seconds.

From the first WhatsApp message to the payout on the ledger, the way it actually runs.

One platform

Every channel. Every journey. Every message measured.

Cast isn’t a single-channel tool. It runs the whole loop in one console, from first reach to measured revenue.

Reach

15 channels, built in

WhatsApp, SMS, Email, Push (mobile and web), Voice, RCS, Web chat, Viber, Telegram, LINE, Zalo, TikTok, Instagram, Messenger and Apple Messages for Business. Two-way conversations in one shared inbox. SMS, WhatsApp and web chat are in service today; the others are switched on per account with your own provider credentials.

Automate

Journeys & AI

Build multi-step journeys, target real-time segments, and let a governed AI agent draft or send replies, with handoff to a person.

Convert

Pages & links

Landing pages and forms with Arabic and RTL support, and branded short links on slnk.ai.

Monetize

Attribution & billing

Revenue attribution from click to conversion to payout, plus carrier billing that charges the phone bill (early access).

Measure

One customer view

A unified customer profile with identity resolution, RFM, and rule-based scores for send time, churn and value. Every message tied to its clicks, conversions and reported value.

The Click-to-Payout Model

Turn messages into revenue you can prove.

From audience to billing, Cast tracks every step, so teams know what converts, what it costs, and what actually generates profit.

Sample journey · Demo model

$48,200 attributed revenue
4.1x average campaign ROAS
1,180 conversions tracked
  1. Audience Upload contacts, build segments, or sync customer lists.
  2. Message Send personalized SMS, WhatsApp, or voice campaigns built to convert.
  3. Click Track every click and identify exactly who engaged.
  4. Page Launch focused landing pages that capture intent and actions.
  5. Conversion Attribute forms, purchases, signups, or subscriptions to each campaign.
  6. Payout See conversions and the revenue you report against each send, not just opens or clicks.
1
Audience
2
Message
3
Click
4
Page
5
Conversion
6
Payout

Most tools stop at delivery. Cast connects every message to clicks, conversions and revenue.

How attribution works
Features

Everything that turns a message into revenue.

Reach and reply on 15 built-in channels in one inbox

Send and receive on WhatsApp, SMS, email and more from one console, connected directly to Meta’s Cloud API. Personalize every message with contact data and AI-generated copy.

Automated voice campaigns

Call thousands of recipients with Arabic or English text-to-speech and collect responses with press-1 DTMF prompts. Fall back from WhatsApp to voice, then SMS, in one flow.

Turn clicks into leads and actions

Convert every click into a lead with built-in landing pages, no code required, and see the full journey from message to submission. You’ll know exactly who clicked, not just how many.

Build flows that run while you sleep

Trigger campaigns from real events like a new lead, a form fill, a payment or a webhook, then run multi-step sequences automatically over days or weeks. Contacts enroll the moment they enter a segment.

WhatsApp Inbox for real conversations

Two-way WhatsApp conversations in one shared inbox, with AI-suggested replies, canned responses, notes, tags and agent assignment. The 24-hour reply window is managed automatically, with the right template picked for you.

An AI agent that answers, writes, and scores

An AI agent you switch on answers from your own knowledge and hands off to a human when it should. It also drafts message variations, scores a campaign before you send it, and summarizes results with a next-step recommendation.

Carrier billing Early access

Let subscribers pay through their mobile bill, no card and no checkout, once a carrier connection and contract are in place for your market. It runs end to end on a test provider today. You can see which message led to each subscription.

Compose

Write once, send to millions. See it before you send it.

The Cast composer gives you a live preview of every message as you build it. SMS and WhatsApp, with images, buttons and variables, before a single message is sent.

  • Personalize with contact variables like name, city and account balance
  • WhatsApp template builder with buttons, headers, and footer
  • Schedule, send immediately, or trigger from a flow
Flow Builder

Build automated journeys that run around the clock.

Drag-and-drop flows that connect SMS, WhatsApp, Voice calls, wait steps, and branch logic, with WhatsApp, SMS and Voice in a single automated flow.

  • 23 node types: SMS, WhatsApp, Voice, wait, branch, A/B split, goal, exit
  • Trigger from a segment, event, or webhook
  • Per-step analytics that show drop-off and goal completions
Landing Pages

Turn every click into a lead. No code, no designer.

Build focused landing pages in minutes, publish instantly, and connect them directly to your campaigns. Every form submission is tracked and attributed back to the message that drove it.

  • Block-based editor with Arabic (RTL) support
  • Lead capture, CTA, and countdown block types
  • Live on a WAYVZ-branded or custom domain in under 5 minutes
AI Writer

AI that writes, scores, and tells you what to do next.

Describe your campaign and get three scored message variations instantly. Send the best one, or let Cast tell you why each will or won’t land with your audience.

  • Three variations per prompt, scored by predicted performance
  • Post-send AI summary with a clear next-step recommendation
  • Rate-limited per account to keep costs predictable
Why Cast

Why Cast wins.

Direct operator connections

Direct operator connections where we hold them, and vetted aggregator routes everywhere else.

Revenue, not just clicks

Track the journey from message to click to subscriber to revenue.

Monetization built in

Direct Carrier Billing (early access) is built, with double opt-in, a subscription flow and click-to-subscription attribution, and runs end to end on a test provider. Live charging starts in a market once its carrier connection and contract are in place.

AI that tells you what to do next

Generate messages, score performance, summarize campaigns, and recommend the next action.

Fraud protection

Bot filtering and velocity controls today. Advanced AIT (artificially inflated traffic) detection rolling out with the carrier billing module (early access).

Built for MENA. Ready for Africa.

Regional operator relationships, Arabic-ready messaging, and routes built for this market. Not a global platform adapted for the region.

Voice calls that close the loop

Automated Arabic TTS calls with DTMF response collection, with WhatsApp, SMS and Voice in one flow and unified analytics.

Built for developers

REST in, JSON out, webhooks for the rest.

Predictable error codes, signature-verified webhooks, and proper async patterns for long-running sends. Five languages. One endpoint. Every message tracked.

Send your first message in minutes, once your account is enabled.

cURL, Node, Python, PHP, C# Bearer-token auth Webhook delivery receipts
View full API docs 
# Send a WhatsApp message via the Cast API
curl -X POST "https://cast.wayvzgroup.com/api/v1/messages" \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+971501234567",
    "channel": "whatsapp",
    "template": "order_confirmed",
    "params": ["Ahmed", "ORD-9182"]
  }'
For revenue and service teams

Built for your market. Measured over 90 days.

We start focused: one segment, one outcome, a 90-day pilot tied to a number we set with you, run end to end by our team. Built for retail, banking, telecom, travel, government and healthcare.

Designed plays

Basket & cart recovery

Win back abandoned baskets on WhatsApp and SMS, automatically, and measure the lift against a holdout.

Loyalty & win-back

Re-engage lapsing members, reward regulars, and cross-sell across brands.

Order & delivery updates

Transactional messaging shoppers actually open, plus store & region promos.

How a pilot works
  1. 1
    Scope
    One store group or region + one goal.
  2. 2
    Connect
    Your channel & data, with a light security review.
  3. 3
    Build
    We configure the journey, pages & templates for you.
  4. 4
    Measure
    Basket lift, measured against a holdout.
  5. 5
    Expand
    Hit the number, roll out brand by brand.

Enterprise controls: SSO & SCIM · role-based access · audit log · provider credentials encrypted at rest.

Pricing

Pricing that fits how you buy.

Two ways to get started across MENA and Africa.

Platform plans
Indicative prices, set by your active contacts: Launch $79 / Starter $199 / Growth $499 / Scale $999 a month, plus pay-per-message from a usage wallet for SMS and WhatsApp, and per-minute for voice. Plans are confirmed in your pilot proposal.
See plans & request a pilot
Enterprise & wholesale
For operators, enterprises and agencies buying at scale. A platform fee, your own committed rate card, and carrier billing (early access) quoted per market. Reseller tier with wholesale rates and sub-account billing.
Get a rate card

Direct operator connections where we hold them, voice on a SIP trunk we provision, or your own telephony account, partner routes everywhere else.

Direct operator connections where we hold them, with local sender ID handling. Security & compliance → Live status → Network & coverage → Carrier billing: early access.
FAQ

Questions, answered.

How does pricing work?

Pricing is scoped to your traffic: SMS and WhatsApp are priced per message by destination country, from a top-up wallet. Voice is priced per minute (on a SIP trunk we provision, or your own telephony account), with Arabic TTS included at no extra charge. During the pilot program the other channels (email, push, RCS, Viber, Telegram, Messenger, Instagram, TikTok, Apple Messages, LINE and Zalo) are included, and you connect your own provider account where one is needed. Volume tiers and pilots are quoted directly. Ask for a rate card.

What is mobile billing / DCB?

Direct Carrier Billing (DCB) lets businesses charge customers directly through their mobile phone bill, with no card step and no checkout friction. It’s widely used in MENA and Africa for subscriptions, content, and digital services.

Carrier billing is in early access. It runs end to end on a test provider, and live charging starts once a carrier contract and adapter are in place for your market. contact us to tell us which carrier to prioritize.

Which countries are supported?

Cast routes SMS to destinations across MENA and Africa. Tell us your countries and we confirm coverage and rates in writing. WhatsApp works globally via Meta’s Cloud API.

Do I need WhatsApp approval?

Yes. WhatsApp requires approved message templates. Cast helps you create and submit templates, and shows approval status in the dashboard. Once approved, you can send immediately. The verification step typically takes 1 to 3 business days.

Can I track who clicked my links?

Yes. Cast generates unique short links (slnk.ai) per recipient. You see exactly who clicked, when, from which device, and whether they converted on your landing page.

Does Cast have an API?

Yes. A clean REST API at cast.wayvzgroup.com/api. Send messages, manage contacts, and receive webhooks for delivery, clicks, and leads. Quickstart guides in 5 languages.

Can I build landing pages in Cast?

Yes. Cast includes a drag-and-drop landing page builder. Create pages, add forms, publish with a clean URL, and link them to your campaigns. AI can also generate pages for you.

Is there AI in Cast?

Yes. Cast includes a governed AI agent that can answer customers on selected channels when you switch it on, grounded in your own knowledge, with human handoff when needed. Cast AI also writes and scores messages, summarizes campaign results, and generates landing pages.

Can agencies resell Cast?

Yes. Cast has a reseller tier where agencies buy at wholesale and resell to their clients with their own margin. Sub-account management and billing are built in.

Can Cast make voice calls?

Yes. Cast supports automated voice campaigns with Arabic and English text-to-speech. Recipients hear your message and can press buttons to respond (press 1 to confirm, press 2 to decline). Voice works alongside SMS and WhatsApp in the same flow. If a WhatsApp message isn’t read, Cast can automatically escalate to a voice call.

Can I use Cast for driver or delivery notifications?

Yes. Cast is built for exactly this. Your dispatch system calls Cast’s API when an order is assigned. Cast automatically sends a WhatsApp message, and if there’s no response, escalates to a voice call with Arabic TTS. The driver presses 1 to confirm, and Cast sends the status back to your system via webhook. All in real-time.

Get in touch

Talk to a real human in your time zone.

Three offices across MENA and Africa. Tell us what you want to send and we will come back with rates, routes, and a setup plan.

Send us a message
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Stop sending messages.
Start generating revenue.

Cast connects every step of the journey. From first message to final revenue.

No setup fees. Pay as you go.