Castby WAYVZ
Retail & e-commerce

Turn browsing into orders, and orders into repeat customers.

Cast gives retail and e-commerce teams one platform for cart recovery, promotions and delivery updates, with attribution back to the order and carrier billing for subscriptions (early access).

The gap

Retail moves fast. Most messaging setups don't.

The challenge

Carts get abandoned, promos get missed, and support fills up with "where's my order"

Generic SMS blasts feel like spam, a stalled checkout gets no follow-up, and a delivery delay you didn't flag becomes a refund request. Marketing, order updates and support usually live in separate tools, so nobody sees the whole customer journey.

Abandoned carts Promo fatigue Support overload No delivery visibility
How Cast helps

One journey, from cart to doorstep

Build a WhatsApp cart-rescue journey that fires when a checkout stalls, run promotions across WhatsApp and SMS from the same audience segment, and push order and delivery status automatically as your fulfillment system updates. Revenue attribution shows which message actually led to the order.

Cart-rescue journeys Cross-channel promos Order & delivery updates Revenue attribution Carrier billing, early access
How it works

Three steps from checkout to loyal customer.

Connect

Send order and checkout events through the API, or import your existing customer list to get started right away.

Orchestrate

Build journeys in the visual flow builder: cart recovery, promotions and delivery updates, all from one customer profile.

Attribute & bill

See which message drove which order, and where it's live, bill subscriptions and content directly to the customer's carrier account.

Cart recovery ROI

What cart recovery is worth to you.

Your inputs, your math. Edit any assumption below and the numbers update as you type.

Assumptions, edit them
-Recovered orders / mo, today
-Recovered orders / mo, with Cast
-Incremental revenue / mo
-Incremental revenue / yr

Every recovered order is attributed to the message that earned it, so you can verify this number in the Revenue dashboard.

How we calculate this

Contactable carts = abandoned carts × opt-in rate. Recovered orders (today) = contactable carts × current recovery rate. Recovered orders (with Cast) = contactable carts × expected recovery rate. Incremental revenue = (recovered orders with Cast − recovered orders today) × average order value, per month and annualized.

Edit the assumptions above to see recovered orders and revenue. Request a demo

Bring your retail messaging into one platform.

Cart recovery, promotions and delivery updates, with attribution that shows you what's working.