Castby WAYVZ
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About

The revenue platform, built for our region.

Cast is the customer‑engagement and revenue platform from WAYVZ Group. Every channel, every journey, and every message measured, built for the way business is done across MENA and Africa.

Who we are

Cast is a product of WAYVZ Group. We began more than a decade ago as an SMS platform in MENA & Africa, and rebuilt from the ground up into Cast: one platform that connects WhatsApp, SMS, Email, Voice and more with automated journeys and landing pages.

The part most tools miss: revenue attribution that ties every message to the sales it drives.

We’re a local company, not a foreign vendor. Our teams sit in the region, in your time zone, with contracts in your market.

What we believe

Messaging should pay for itself

If you can’t tie a message to revenue, it’s a cost. Attribution is built into Cast’s core, not bolted on.

Built for here

Right-to-left Arabic landing pages, local routes, direct WhatsApp Cloud API, and carrier billing (early access).

Honest by default

We tell you what’s live and what’s on the way. No inflated numbers, no promises we can’t keep.

Where we are

WAYVZ Group operates across three markets, with a presence on the ground in each.

WAYVZ SAL · Lebanon (HQ)

Beirut

Qubic Square BC, Sin El Fil
+961 1 496 464

WAYVZ LLC · UAE

Dubai

Saqr Tower, Sheikh Zayed Road

WAYVZ LTD · South Africa

Johannesburg

West Towers, Nelson Mandela Square, Sandton

Let’s talk.

See how Cast turns your messaging into measured revenue in a contained 90‑day pilot.

Request a demo